Insights

Event Recap

Our Inaugural CMORoom Women Who Lead

Brand Highlight

Rhode Beauty Growth Strategy: How Product, Media and Demand Built a Beauty Powerhouse

When e.l.f. Beauty acquired Hailey Bieber’s Rhode for $800 million upfront, with the potential for an additional $200 million earnout, it put a billion-dollar valuation on one of beauty’s fastest-growing brands.

NEWSRoom

CMORoom Weekly News Roundup (October 4-10, 2026)

One news brief. One weekly dose. Essential news that makes a mark and shapes what's next.

Event Recap

Minneapolis CMORoom Recap (September 29, 2026) @ Belle & Grey

Rain, shine, whatever the forecast says, Minneapolis shows up. And last night, you proved it. At Belle & Grey at Hotel Landing, the table was full of marketing leaders ready to share what’s working, challenge assumptions, and get real about what’s not. Exactly the kind of room we want to build. A few ideas we’re still thinking about: → Outcomes over activity. Clicks are one thing. Customers, meetings, and purchases move the business. → Search is bigger than acquisition. Awareness, reputation,...

Event Recap

Atlanta CMORoom Recap (September 24, 2026) @ The Third Space

Atlanta, we’re still savoring this one. Last week at The Third Space, we sat down with a seriously impressive group of marketing leaders, and the caliber of the conversation was clear from the first course. Real challenges. Real tradeoffs. Real ideas. We talked changing consumer behavior, what value really means, the tension between short-term performance and long-term brand building, the growing influence of creators, and where AI actually belongs in the mix. In other words: plenty to chew...

NEWSRoom

CMORoom Weekly News Roundup (September 13 -September 19, 2026)

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. Island AdFest is Where Media Moves Forward This week in Puerto Rico, AdMedia’s AdFest brought together a curated group of senior marketing, advertising and media leaders for four days of ideas, connection and perspective on where the industry is headed. From AI and emerging technology to media innovation, consumer behavior and growth, the conversations are designed to move beyond the obvious and explore...

Brand Highlight

Vaseline’s Consumer-Led Innovation Strategy: Lessons for Modern Marketers

Vaseline’s recent marketing strategy offers a powerful lesson in consumer-led innovation: the future of brand growth may come from understanding what consumers are already creating, sharing, and adapting around a product.

NEWSRoom

CMORoom Weekly News Roundup (September 6 -September 12, 2026)

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. The Vitamin Shoppe Puts Growth at the Heart of Marketing The Vitamin Shoppe appointed Kimberley Gardiner as EVP, Chief Marketing and Growth Officer, bringing the former Tractor Supply marketing leader into the retailer’s C-suite. Her expanded remit brings marketing and growth under one leader, reflecting the continued convergence of brand, customer acquisition, digital commerce and business performance....

NEWSRoom

CMORoom Weekly News Roundup (August 30-September 5, 2026)

One news brief. One weekly dose. Essential news that makes a mark and shapes what’s next. PepsiCo Hands Global Media to Publicis Without a Pitch PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending Omnicom’s more-than-25-year relationship with the CPG giant. The move is notable not only for its scale, but because Publicis won the business without a competitive pitch and will build a new AI- and data-powered model spanning strategy, planning, activation, identity...