Snickers Launches Global 'Hungry Skies' Campaign Targeting Air Travelers
Mars flagship chocolate brand Snickers is taking flight with a major new international marketing push aimed at capturing a bigger share...
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Apr 16
Prada Makes WNBA Draft History Dressing Caitlyn Clark
In a historic move for both the fashion and basketball worlds, luxury brand Prada dressed Caitlyn Clark for her appearance at the 2024...
Apr 5
Ikea Embraces Household Chaos with Adorable "Pet Destruction" Ad Campaign
In a delightfully self-deprecating move, IKEA is celebrating the realities of home life with pets through its latest ad campaign. Rather...
Apr 2
Mayo Haters Hate NotMayo in Debut Campaign from Kraft Heinz and The Not Co
Kraft Heinz and The NotCo have launched their first joint creative campaign since entering a partnership in 2022. The humorous video for...
Mar 28
GenAI Powers Wurl's New "BrandDiscovery" Solution for Emotion-Driven CTV Ad Targeting
The GenAI-powered solution provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign...
Mar 27
Levi's Invites Fans to Dance in First Major Campaign Under New CMO
Levi Strauss & Co. is getting customers around the world moving to the beat with "The Floor Is Yours", the iconic denim brand's first...
Mar 26
Unleashing Generative AI for Personalized Marketing at Scale: Accenture and Adobe Forge Pioneering Partnership
Through a strategic expansion of its relationship of more than 20 years, Accenture (NYSE: ACN) has been selected by Adobe (Nasdaq: ADBE)...
Mar 22
Elf Cosmetics Serves Up Hot Reality TV Tea with Love Is Blind Campaign
For brand marketers looking to tap into major cultural moments, elf Cosmetics just provided a masterclass with its "Makeup Over Makeup"...
Mar 21
Reddit Goes Public: A New Frontier for Advertisers
Reddit, Inc. , the online discussion forum known for its quirky communities and viral content, made its highly anticipated debut on the...
Mar 20
CMO Insights with Erin Levzow, CMO, Museum of Ice Cream
Experiential destinations have exploded in popularity, offering immersive adventures that stimulate the senses and create share-worthy...
Mar 18
Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB's Annual State of Data Report
Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."...
Mar 15
Hyundai's "The Drop" Marketing Campaign Unveils the New 2024 Hyundai Santa Fe Heralding Sneaker Culture
Hyundai in collaboration with Culture Brands, its African American marketing agency, launched their new multicultural campaign featuring...
Mar 14
SXSW Brand Innovators Awards 2024: Celebrating Groundbreaking Innovation
Austin, TX - The annual South by Southwest (SXSW) Conference and Festivals celebrated cutting-edge innovation across multiple categories...
Mar 13
Connect with NYC's Top Marketing Minds at Exclusive CMO Room Event
On the evening of Thursday, March 28th, Ragtrader is hosting an exclusive networking event bringing together CMOs and senior marketing...
Mar 13
Molson Puts Women's Hockey Players' Names Front and Center
As Women's History Month kicks off Molson Coors Beverage Company is using its new partnership with the Professional Women's Hockey League...
Mar 12
SXSW 2024: Brands Bring Immersive Experiences to Austin
South by Southwest (SXSW), the annual conglomerate of film, music and technology festivals and conferences, returned to Austin, Texas...
Mar 11
Michaels Takes Its Online Handmade Goods Marketplace to Retail Stores
Michaels, the major arts and crafts retail chain, is piloting an in-person program to allow vendors from its online handmade marketplace...
Mar 8
Zulily Rises From the Ashes with Acquisition by Beyond and Reality TV Star Marcus Lemonis
In a surprising turn of events, the once high-flying e-commerce brand Zulily is getting a second chance at life after being acquired by...
Mar 7
CMO Insights with Susan Bloomfield, CMO, Stream Realty Partners
In the evolving landscape of commercial real estate, marketing has emerged as a vital force, shaping perceptions, forging connections,...
Mar 7
Gatorade Dives Into the Water Wars
The iconic sports drink brand Gatorade is making waves by jumping into the ultra-competitive bottled water market with their new product...
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