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Earth Day 2025: How Brands Are Championing Sustainability Through Innovative Campaigns

As the world celebrates the 55th anniversary of Earth Day on April 22 , the urgency to address climate change has never been greater....

2 days ago

Google Ruled a Monopoly: A Landmark Decision Reshaping Tech and Digital Advertising

In a historic ruling on April 17, 2025 , U.S. District Judge Leonie Brinkema declared that Google illegally monopolized key...

3 days ago

Advertising in the Eye of the Storm: How Marketers Are Navigating Tariffs, Budget Cuts & Digital Disruption

The advertising industry is facing increasing turbulence in 2025. A perfect storm of sweeping tariffs, inflationary pressures, and...

3 days ago

TikTok Global Sues ByteDance for $58 Billion Over Alleged Antitrust Violations and "Rigged" Acquisition Deal

A legal battle between TikTok Global LLC and ByteDance Ltd. , the Chinese parent company of TikTok Inc. , has erupted into a...

Apr 10

Brands Rally to Support Los Angeles Wildfire Relief Efforts

As devastating wildfires continue to ravage Los Angeles County, major corporations and organizations are stepping up to provide crucial...

Jan 14

Disney's Major Fubo Deal: A Game-Changer for CMOs and Advertisers

The recent merger between Disney's Hulu + Live TV and Fubo marks a significant shift in the streaming landscape, with implications that...

Jan 7

Beats Pill's Star-Studded Comeback: LeBron James and Lil Wayne Lead the Charge

In a marketing masterstroke, Beats by Dre has brought back its iconic Beats Pill speaker with a bang, enlisting the star power...

Aug 2, 2024

The Demise of Oracle's Advertising Empire: Implications for the Ad Tech Landscape

Oracle Corporation, a titan in the software industry, has announced its decision to exit the advertising business, marking the end of a...

Aug 1, 2024

e.l.f. Explores Immersive Commerce Within Its e.l.f. UP! Experience on Roblox as First Beauty Brand

In another eyes.lips.first., E.L.F. BEAUTY (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first...

Jul 31, 2024

Sizzling Independence Day: Joey Chestnut's 'Impossible' Twist on American Traditions

Impossible's New Campaign, Brand Identity & Partnership With Joey "The Jaws" Chestnut Impossible Foods, the plant-based meat company...

Jul 30, 2024

Advertising Master to MasterChef Contender: Arthur Chan's Culinary Pivot, Creativity Captivates Judges

Arthur Chan, the creative mastermind behind some of the most innovative advertising campaigns in Los Angeles, is making waves in an...

Jun 20, 2024

Insights from Julia Fitzgerald, Chief Marketing Officer, Author, and Business Advisor

In this edition of CMO Insights, we are honored to learn from Julia Fitzgerald's remarkable journey as a CMO.

Jun 6, 2024

Advertising Underdogs: How Dr Pepper and RC Cola Challenged the Cola Wars

In the fizzy fight for soda supremacy, a historical underdog sent shockwaves through the beverage industry: Keurig Dr Pepper Inc. has...

Jun 5, 2024

Shutterstock Unlocks AI Gold Rush with $104 Million Metadata Jackpot

In the AI revolution sweeping global industries, data has emerged as the new oil. Shutterstock , the preeminent digital asset platform,...

Jun 4, 2024

Celebrating Mary Wells Lawrence: The Campaigns That Changed Advertising

This month the advertising world lost of its most iconic figures, Mary Wells Lawrence. Born in 1928 in Youngstown, Ohio, Mary Wells...

May 30, 2024

Unmasking AI's Influence: FCC's Bold Move for Transparency in Political Advertising

Artificial Intelligence (AI) is revolutionizing the advertising and marketing landscape, offering unprecedented opportunities for...

May 27, 2024

Barbie Celebrates Role-Model Athletes to Inspire the Next Generation

In celebration of its 65th anniversary, Barbie is honoring nine trailblazing women athletes from around the world by creating...

May 23, 2024

Insights from Allyson Witherspoon, Nissan's Global CMO

Allyson Witherspoon, recently named one of Ad Age's Leading Women of 2024, continues to break new ground in her role as Global Chief...